Press Releases

Totogi unleashes the power of AI for plan personalization 

PlanAI enables telco marketing users to tailor plans with precision down to an individual subscriber level

AUSTIN, TX, June 11, 2024Totogi, the leading innovator in AI-powered, SaaS-based, telecommunications monetization software, today announces the launch of PlanAI. This new product empowers telco marketing and business users to increase and protect average revenue per user (ARPU) with hyper-personalized offers using AI. Totogi’s PlanAI eliminates the need for cumbersome research, analysis, and IT reliance traditionally associated with plan creation, replacing them with instantaneous, AI-derived micro-offers tailored to individual users.

Built on top of Totogi’s Charging-as-Service, PlanAI ensures that individualized offers are both personalized and automatically implemented for maximum impact. Powered by Amazon Web Services (AWS) technologies such as SageMaker, PinPoint, Personalize, and Bedrock, PlanAI leverages a variety of AI services to create revenue optimization campaigns at the individual subscriber level. This advanced use of AI sets Totogi PlanAI apart from manual plan creation methods and customer value management systems, which require human interaction to create pre-configured plans and offers or systems that are not connected to systems of action.

Traditionally, offers are built in advance using manual processes and rule-based decision-matching. PlanAI flips this process by using advanced machine learning (ML) algorithms and generative AI (GenAI) to analyze customer behavior in real-time and create plan details precisely tailored to individual needs. Plans are configured and activated automatically only once accepted by the targeted subscriber. This approach ensures that subscribers receive optimal and hyper-personalized offers, allowing communication service providers (CSPs) to increase and protect their revenue.

Key features of PlanAI:

Danielle Rios Royston, Acting CEO of Totogi, stated, “PlanAI taps the power of AI to make instant decisions and create hyper-personalized plans, leveraging data for actionable insights that drive revenue. This platform transforms how telecom operators engage with customers, turning every interaction your subscriber has with your network into an opportunity for revenue growth.”

Totogi continues to lead the telecom industry in AI, following its successful launch of Plan Sidekick in 2023 and unveiling of BSS Magic at MWC24. Join Totogi at TM Forum’s DTW24-Ignite in Copenhagen from June 18 – 20 at the AWS Booth on Level 1 in the Bella Centre to see its AI offerings in action. Secure your meeting here.

Learn more about PlanAI and its innovative approach to customer engagement.

About Totogi
Totogi’s world-class, AI-powered monetization platform is used by CSPs to generate revenue with its BSS Magic, Charging-as-a-Service, AI-generated Plan Design, programmatic messaging APIs, and more. Born natively on the public cloud, telcos of all sizes can easily integrate new services to craft superior subscriber experiences and create new monetization pathways. Totogi is a SaaS platform – a model that is catalyzing innovation in the telecom industry. Totogi is an Amazon Partner and is available to buy in the AWS Marketplace. Learn more at

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