Listen to this podcast episode to learn why creating plans is so hard for telcos, what CMOs wish they could do, and how Totogi is reinventing how telcos think about charging.
The Future of Charging
Why did Totogi start with charging? This is a question we hear all the time. Charging is literally given away for free in network bundles by the top providers. Why make a product based on something that already exists and works?
But does it?
Public cloud is changing everything. How we do charging is only one of those things. And when we change how we do charging and rating, we increase opportunities for better marketing, better customer service, and increased ARPU.
Join DR and Totogi CMO, Hakan Dursun to hear:
- Why the existing plan design process in telco is terrible [05:11];
- What got Hakan so excited about Totogi [8:57];
- How Totogi can help CMOs deliver personalized plans to EVERY subscriber – in hours and days, instead of months and years [11:18];
- What makes Totogi’s API-based, pay-by-the-use system a game changer for telcos (double your ARPU, anyone?) [12:38].
You can sign up to Telco in 20 via your favorite podcast feed.
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